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Forum Attracts Internet Celebrities

China’s self made Internet celebrities, brokers and investors are gathering to discuss business opportunities at the World Influencer Forum in Beijing. Internet celebrities have received much attention from the online world over the past few years. This fame creates huge opportunities for online advertising and ecommerce. Internet celebrities tend to be regular people who go on to attract huge numbers of followers by posting original content on the web and social media platforms including Twitter, Facebook, Instagram and Sina Weibo. Internet celebrities can be divided into three categories: eye-catching celebrities, typically those with good looks who appear on live broadcasting platforms; ecommerce celebrities who recommend and sell goods; and those who create original content. The biggest opportunity lies in Internet celebrities with unique content, and the forum will be mainly focused around these individuals, according to Cai Xiang of SAIF Partners, a private equity firm.

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