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Ford Faces Fierce Competition

Ford Motor Co. suffered an 11% YoY demand drop in April. Regardless of the drop, Ford’s SUV sales are shooting through the roof. Ford Ecosport, Kuga, Edge, Explorer, and Everest are among the top selling SUVs so far this year. This strong demand for SUVs has pushed other auto companies to introduce their own SUVs. Consequently, this has led to fierce competition, as Chinese automakers are able to sell their vehicles at a lower price tag. Analysts fear China’s auto market is overcrowded with suppliers and that the economic downturn will continue to weigh on the automobile sector.

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